Welcome to the first entry in our new informational blog series, Our Take On. Twice a month we will offer information designed to help you and your business thrive in an age when constant and often disruptive change is the new normal.
“Why are you setting my work on fire?” was the only thought that echoed through my terrified mind years ago in my intro to copywriting class.
As an eCommerce brand, you may think that the only content you should be producing, creating, and sending out to customers or potential customers should always revolve around or include a sales pitch to increase brand sales – but that just is not, and should not be the case anymore.
Meta for the metaverse. Ok Facebook (oops Meta), I get it, you have billions of eyeballs on Facebook, and you have a lot of wicked smart people working for you, and you have a ton of money. So you get to play in the metaverse -- good for you.
I’m going to let you all in on a little secret, I don’t love presenting. Back in fourth grade, every week a student had to look up one current event and present it to the class - Literally, just say a sentence.