Welcome to the first entry in our new informational blog series, Our Take On. Twice a month we will offer information designed to help you and your business thrive in an age when constant and often disruptive change is the new normal.
This series is an outgrowth of my longstanding commitment to helping clients create unique marketing strategies that will allow them to not just survive, but grow and prosper whatever the changing marketplace brings. I believe that the core cause of a wide swath of business failures is a lack of effective marketing. In the end, marketing creativity is the key differential that determines whether a business—of any kind—will succeed or fail.
Strengthening Your Digital Brand for Challenging Times Ahead
While experts’ predictions differ about whether or not a recession is inevitable in the next year, the rumblings of change make it clear that the red-hot market is likely to cool. That makes it more important than ever to create a digital presence that is geared specifically to your business and customers’ needs. Creating a strong digital brand is no longer optional; it is a matter of survival.
Let’s say you are an ecommerce company. For you, success is spelled S.A.L.E.S. Over the last several years, the ever-growing market almost automatically sent customers your way, catapulting your sales figures ever-upward. Those days are likely to be over very soon, making it vital that you find your customers wherever they may be. So you need a clear and distinctive digital presence that extends outward to all the online locales where your customers are likely to be. The ultimate goal, of course, is to bring likely customers back to your site, where they will find (and of course hopefully purchase) your products. This approach is no longer optional; these days, it is a matter of survival.
Clearly, most businesspeople need an experienced coach to help them create a brand that is specifically geared to their business needs and customers. That’s where an agency that understands branding, digital platforms, and the true measure of success for CEO's is revenue generation among many other brand related items is needed. Let us know if you have any questions on finding the right partner, we are happy to talk you through how to strengthen your Digital Brand Presence. Everyone should be thinking about that goal at this time.
Next Up: We’ll look at the unique challenges for nonprofits in the coming uncertain market. It’s more important than ever that a nonprofit create a distinct digital brand to keep donors in the fold. What are the steps to take now.
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