I’m going to let you all in on a little secret, I don’t love presenting. Back in fourth grade, every week a student had to look up one current event and present it to the class - Literally, just say a sentence.
One of the things I love about being in an agency is the fact that you work with a lot of creative people. Part of what you do as an agency is generate new interesting and creative ways to market a client and delight or inspire a would-be customer.
Jan 16, 2018 9:00:00 AM
It’s not easy to be today’s CMOs. With the advancement of technology and expanding engagement channels, the role of a CMO is evolving at a quicker pace than ever before. And, couple that with the fact they are increasingly more responsible for carrying the weight of the annual revenue goals. CMOs...