As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.
![On a Tight Paid Search Budget? Go For Long - Tailed Keywords!](https://2515520.fs1.hubspotusercontent-na1.net/hub/2515520/hubfs/myriam-jessier-VHXiGXxwOQ4-unsplash.jpg?width=580&name=myriam-jessier-VHXiGXxwOQ4-unsplash.jpg)
Sep 9, 2020 12:49:07 PM