HEEDGROUP Blog

As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.

To PPC or Not To PPC really is and should be a question on a company's mind. On average, there are 40,000 search queries per second equating to 3.5 billion search queries a day and 1.2 trillion a year. With that being said, you would think the answer would be a simple yes, why would we not include...