I’m glad you guys are back!
Last week I took you guys through the importance of using long - tailed keywords (link to last week's blog) rather than using short - tailed and broad match keywords, especially if you are working with a smaller paid search budget.
As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.
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