HEEDGROUP Blog

As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.

After years of trying desperately to hide it… I finally admit that I’m the idiot, and I’m okay with it. Yes, really. Let me explain.

In globalizing markets, businesses can no longer survive and thrive as siloed organizations, where marketing stands apart from sales. The two must work hand-in-hand, with marketing virtually obsessing about learning everything possible about customers, then—and this is the key point—leveraging that...

In the new, global marketplace, it’s more complex—and more important—than ever to build brand awareness. In nearly every industry, competition is fierce and it’s harder than ever to capture your potential customers’ attention. The only way to effectively deal with this challenging situation is to...

Expanding the small screen interface with projected skin buttons. Yes, that’s what I said, projected skin buttons. Whaaaaaaat? Think of it this way, smart watches or devices similar to those that we wear and go are typically designed with small screens for our comfort.