Our take on: Making the Practice of Marketing a Habit...
Effective Marketing is Like Constructing a Skyscraper: It Can’t be Achieved with One Brick
Consistent Messaging Brings Donors into the Fold…and Keeps them There
On the surface, it would appear that the non-profit world is light years away from the for-profit universe. After all, its very designation declares that its members are not governed by a profit motive.
Welcome to the first entry in our new informational blog series, Our Take On. Twice a month we will offer information designed to help you and your business thrive in an age when constant and often disruptive change is the new normal.
“Why are you setting my work on fire?” was the only thought that echoed through my terrified mind years ago in my intro to copywriting class.
As an eCommerce brand, you may think that the only content you should be producing, creating, and sending out to customers or potential customers should always revolve around or include a sales pitch to increase brand sales – but that just is not, and should not be the case anymore.