CLIENT SHOUT – OUT: LUMESIS

We literally fall for our clients! And, they must fall for us too, otherwise what we do just doesn’t work. So, for today, a short blog to just take a moment to give a big spotlight to our Lumesis client whose new brand that HEEDGROUP proudly refreshed just launched.

CONGRATULATIONS LUMESIS!

Often times in the agency world, not only does the client need to trust the agency but the same has to work in reverse. We have all been there, speaking to my agency brethren here, when there isn’t mutual trust, the relationship doesn’t work. At the agency, we literally get handed people’s babies… their businesses that they grew from just an idea until it became a reality. And they hand them to us with the hope that we will care and nurture them and help them grow. When you don’t have the trust of the client that you can truly help their brand grow up, then it just doesn’t work. Meetings become grueling; employees have that look on their faces when they have to work with THAT “client.”

I always harp to the team on my too often soapbox position that we “don’t break our client’s trust and we don’t waste our client’s trust.” Do great things for your clients, show them that you care for their baby and even love that baby and then you too can congratulate a great partner like Lumesis. And, you know what? That client is probably doing some interesting stuff too, for example, Lumesis brings cutting-edge technology even using AI (for real) to the U.S. municipal market. Pretty Cool! Congrats Lumesis, thank you for trusting us with your baby!