It’s not enough just to begin the process of demand generation. You have to be able to sustain it over time. That means it has to become a part of your organizational DNA. To be sure that’s what happens, everyone in your company needs to understand that you are no longer just a software...
As you begin to look at integrating marketing automation into your organization, it’s important to understand just how, when and where to begin the process. The people in your organization need to be prepared for this massive change in mindset from traditional, disjointed marketing techniques to a...
Recently, I have been reading a lot of articles about the “new agency.” The term is being used to describe a niche organization that offers expertise in one specific area. These agencies have their place and can provide valuable services in particular circumstances. In fact, I partner with many of...
From: Tina Miletich, Principal, HEED© Group
If you’re a science fiction buff you knew the day would come when the line between digital and human intelligence—existence, really—was so thin as to be virtually non-existent. And, as an SF devotee, you also know that there are two possible views of...