HEEDGROUP Blog

Your business’s marketing plan is a map to guide you toward your goals. Without executive marketing talent to help you create that map, you’ve likely experienced a number of challenges that are holding you back from achieving those goals.

 I recently had an interesting conversation over lunch about being prescient in life and business. After discussing Jeff Bezos’ drone delivery initiative, a very accomplished colleague of mine and leader in his industry was talking about an interview he gave in the late 80's in Fortune Magazine.

After years of trying desperately to hide it… I finally admit that I’m the idiot, and I’m okay with it. Yes, really. Let me explain.

In globalizing markets, businesses can no longer survive and thrive as siloed organizations, where marketing stands apart from sales. The two must work hand-in-hand, with marketing virtually obsessing about learning everything possible about customers, then—and this is the key point—leveraging that...

In the new, global marketplace, it’s more complex—and more important—than ever to build brand awareness. In nearly every industry, competition is fierce and it’s harder than ever to capture your potential customers’ attention. The only way to effectively deal with this challenging situation is to...