Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and marketing activities. This week, I want to switch gears a little bit and talk about something I am a huge advocate for.
Sep 30, 2020 1:53:50 PM
We have been in start-up mode for a little over 3 years here at HEEDGROUP. Before that we spent a couple of years acting as a team of independent consultants under the HEEDGROUP name.
Any product manager, marketer, creative and executive should understand their customer almost as well as they understand themselves.
Digital Strategy,
Marketing,
Digital Marketing,
Advertising Agency,
Keyword Strategy,
Long - Tail Keywords,
Quality Scores,
Landing Page
Sep 15, 2020 4:44:28 PM
I’m glad you guys are back!
Last week I took you guys through the importance of using long - tailed keywords (link to last week's blog) rather than using short - tailed and broad match keywords, especially if you are working with a smaller paid search budget.
Digital Strategy,
Marketing,
Digital Marketing,
Paid Search,
Google Ads,
Bing Advertising,
Keyword Strategy,
Long - Tail Keywords
Sep 9, 2020 12:49:07 PM
As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.