Right after this past Labor Day long weekend, I logged onto Google Ads Tuesday morning to start creating ads for a clien...

When I first got started in this industry, there were a lot of things that came to mind when I first thought about Digit...

For years, people have thought that being a designer was just knowing how to use the various Adobe programs and your fin...

Welcome back everyone! Our last blog discussed our thoughts on how we at HEEDGROUP believe email has become a new form o...

Welcome back everyone! Our last blog touched upon the importance of tracking user search terms regularly for all your pa...

Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and...

We have been in start-up mode for a little over 3 years here at HEEDGROUP. Before that we spent a couple of years acting...

Any product manager, marketer, creative and executive should understand their customer almost as well as they understand...

I’m glad you guys are back! Last week I took you guys through the importance of using long - tailed keywords (link to la...

As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Adverti...