HEEDGROUP Blog

A couple of years ago, Goldman Sachs made a bold prediction: In 10 years, VR will be bigger than TV, generating about $182 billion compared to $99 billion from TV. While VR headsets are still gaining traction in the public market, something similar has taken off: 360-degree video ads on social...

You can’t foster a creative digital presence overnight. Gaining traction across the internet requires a multifaceted approach with a detailed maturity model for guidance. What that maturity model looks like will vary depending slightly on the market you’re in, but in general you’ll want to focus on...

In our last blog , we explored the value of chatbots—little computer programs that reliably communicate with customers on your behalf, freeing your Marketing and Customer Service teams to focus on higher-level tasks.

Through the aid of artificial intelligence and natural language processing, bots are quickly becoming the way of the future for developing more effective sales and marketing tactics. They are easy to program and use, automate business processes, and work wonders for improving the customer service...

There’s a big difference between a mediocre agency and a great agency: A great marketing agency will deliver much better results. But those results don’t happen accidentally. A great agency follows strict marketing rules as well as a stringent moral compass to deliver excellent results consistently.