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Aug 6, 2018 5:37:28 PM

Assigning content a value? Here's a simple auditing tactic.

Historically, one of the best ways for marketers to generate leads online was to create gated content. You’d write useful, compelling content in the form of white papers and ebooks, and people would give you their contact information in return.

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May 18, 2018 12:30:53 PM

GDPR Is Coming This Month: What Marketers Need to Know

Big news for marketers, regardless of where they’re located: On May 25, 2018, the EU General Data Protection Regulation (GDPR) takes effect. The GDPR is designed to protect the private data of EU citizens while giving them the power to control what happens with their data.

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Apr 12, 2018 12:17:23 PM

360-Degree Video: Marketing Without Blind Spots

A couple of years ago, Goldman Sachs made a bold prediction: In 10 years, VR will be bigger than TV, generating about $182 billion compared to $99 billion from TV. While VR headsets are still gaining traction in the public market, something similar has taken off: 360-degree video ads on social media platforms.

 

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Mar 20, 2018 2:02:19 PM

The Secrets Behind a Digital Brand Presence

You can’t foster a creative digital presence overnight. Gaining traction across the internet requires a multifaceted approach with a detailed maturity model for guidance. What that maturity model looks like will vary depending slightly on the market you’re in, but in general you’ll want to focus on social media, blogs, and advertisement.

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Mar 6, 2018 8:14:58 PM

Chatbots: Case Studies for Marketing (Part Two)

In our last blog , we explored the value of chatbots—little computer programs that reliably communicate with customers on your behalf, freeing your Marketing and Customer Service teams to focus on higher-level tasks.

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