Historically, one of the best ways for marketers to generate leads online was to create gated content. You’d write useful, compelling content in the form of white papers and ebooks, and people would give you their contact information in return.
Have you been questioning lately whether or not your agency is really helping your business? This may be due to several reasons, but one outstanding factor in the industry is the “yes man” syndrome. If your agency is a “yes man” agency, then it’s time for a new agency.
Developing plans and strategies for marketing today is more challenging than it has ever been. Today’s marketing professionals must be experts in everything from analytics, data modeling, consumer behavior, and technology all the way through more artful elements such as campaign creativity and...