Welcome back everyone! Our last blog touched upon the importance of tracking user search terms regularly for all your paid search campaigns. This week we are switching gears from paid search to talk about emails and discuss whether or not email has become the new form of texting? Hint, hint, we...
Last week Tina talked about practicing what we preach here at HEEDGROUP and refocusing ourselves on our own branding and marketing activities. This week, I want to switch gears a little bit and talk about something I am a huge advocate for.
Digital Strategy,
Marketing,
Digital Marketing,
Advertising Agency,
Keyword Strategy,
Long - Tail Keywords,
Quality Scores,
Landing Page
Sep 15, 2020 4:44:28 PM
I’m glad you guys are back!
Last week I took you guys through the importance of using long - tailed keywords (link to last week's blog) rather than using short - tailed and broad match keywords, especially if you are working with a smaller paid search budget.
Digital Strategy,
Marketing,
Digital Marketing,
Paid Search,
Google Ads,
Bing Advertising,
Keyword Strategy,
Long - Tail Keywords
Sep 9, 2020 12:49:07 PM
As tempting as it may sound to include tons of broad keywords within your ad groups on either Google Ads or Bing Advertising, if you are on a tight PPC budget this strategy will do nothing for you and will eat away at your budget very quickly.
To PPC or Not To PPC really is and should be a question on a company's mind. On average, there are 40,000 search queries per second equating to 3.5 billion search queries a day and 1.2 trillion a year. With that being said, you would think the answer would be a simple yes, why would we not include...