Historically, one of the best ways for marketers to generate leads online was to create gated content. You’d write useful, compelling content in the form of white papers and ebooks, and people would give you their contact information in return.
Historically, one of the best ways for marketers to generate leads online was to create gated content. You’d write useful, compelling content in the form of white papers and ebooks, and people would give you their contact information in return.