Developing plans and strategies for marketing today is more challenging than it has ever been. Today’s marketing professionals must be experts in everything from analytics, data modeling, consumer behavior, and technology all the way through more artful elements such as campaign creativity and...
It’s not easy to be today’s CMOs. With the advancement of technology and expanding engagement channels, the role of a CMO is evolving at a quicker pace than ever before. And, couple that with the fact they are increasingly more responsible for carrying the weight of the annual revenue goals. CMOs...
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