I’m glad you guys are back!
Last week I took you guys through the importance of using long - tailed keywords (link to last week's blog) rather than using short - tailed and broad match keywords, especially if you are working with a smaller paid search budget.
Nowadays, with the boom in UX design, one significant way your agency can stand above the rest is by employing a participatory facilitation process that listens, synthesizes, and records documentation to better understand and prioritize not just the business' goals but the user's as well. Below I...
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